Mining company’s corporate identity: The objective from the outset was to reinforce that the company was not being established on the same basis as other small exploration companies. It was going to be a company with lateral approaches and different structures and skills. This meant avoiding cliché images and symbols derived from rocks, drill rigs or geological pictures often associated with the industry. We assisted them to recognise their unique business position in the market and created the necessary visual language to facilitate that point-of-difference.
As part of our overall strategy, we then incorporated visual messages that reflected the vitality and ‘energy' of the industry. This combined with the logo gave us the visual tools to keep the corporate message uniform as we applied it to other various communication requirements. All sharing the same branding attributes to create a memorable and distinctive presence.
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